Design elements used in the email series

Design elements used in the email series

Agency: eROi | Client: Stumptown Coffee Roasters | Role: Visual Design


2015 Holiday Campaign EMAIL Series

Stumptown, a cool coffee brand that doesn't push, wanted to re-introduce their coffee subscription service through email. I worked closely with lead designer Ryan Mowery to produce fresh emails that exceeded their objectives; to drive engagement while learning about customer behavior.



Working collaboratively with a strategist and copywriter, we tailored our message and visuals to express the passionate voice of the brand through minimalism, a structured layout, and the careful integration of my hand-lettered headlines with their gorgeous photos. The resulting series consistently promoted value and access in an authentic way, resulting in a 235% increase in subscription purchases during the campaign.

This campaign also helped eROI win the silver award for AdAge Small Agency NW. Check out eROI's case study for a full investigation of our results.